Pioneering design meets modern living in each of our developments. We leave no corners untouched.
Hackney Road
E2
All apartments now sold
Interior Architect & Designer: Scenesmith
Longlisted for a Dezeen Award 2020: Apartment Interior
Just a few minutes’ walk from Shoreditch and Bethnal Green, past the bustling Columbia Road, sits Hide. Nestled between a Grade II Listed former church and Hackney City Farm, we’re building 9 apartments and 2 commercial spaces. We fell in love with the secluded setting, with the surrounding greenery and wildlife, knowing that the opportunity to create something as special as Hide doesn’t come about every day.
Our collective adoration for East London, borne out of our work in the area for a number of years, has been epitomised in Hide. We’ve collaborated with a host of local artisans and skilled craftspeople in order to ground the project firmly in its place. And bringing each piece of the puzzle together, from illustrators to cabinet makers, has been an unforgettable experience.
We worked closely with the interior architects and designers at Scenesmith to add a number of extra special elements to the apartments and show home. Just a few doors down from site, we found Lozi Designs, a team of sustainable plywood cabinet makers. After we chose a warm cherry wood veneer, Lozi designed and built the kitchens and bedroom cabinets, some featuring delicate curved edges. Read more about Lozi in our blog post here.
The ensuite bathrooms feature terrazzo vanity units hand-formed by Altrock in Leytonstone, East London. Each slab is made using reclaimed, recycled marble off-cuts, chips and flour: by-products of the natural stone industry that would otherwise go to waste. To complement the Verde Guatemala terrazzo, we used white matte brassware by The Watermark Collection, handcrafted in Brooklyn, New York.
The flooring running throughout the apartments is a carbon neutral product – 100% natural rubber made by Nora Flooring. And with the facade in mind, we chose beautiful handmade Petersen Tegl bricks. Read all about our trip to the brick factory here.
Take a look at Hide’s branding and marketing journey by clicking here.
Photographs by The Modern House / @themodernhouse
